カンファレンスに寄せて原文

In many years of the past Japanese companies had the lowest profitability in the world.

Over an 8-year-period the average after tax margin on revenue for Japanese firms was 2.4%,

for companies from all OECD-countries this margin was 6.1%.

One of the root causes of the Japanese weakness is wrong pricing.

In several global pricing studies with thousands of managers from 50 countries

Simon-Kucher found repeatedly the highest incidence of price wars in Japan, 84% vs. 59%

for the rest of the world.

The presentation addresses these problems and provides concrete recommendations for

improvement and repositioning.

All aspects are illustrated through business cases from practice.